My name is Selina,
and I'm a data-driven designer, animator, photographer, and art director.

Gif of Selina smiling.


Having graduated from the University of Texas at Austin with a dual degree in Chemical Engineering and Radio-Television-Film, becoming a freelance Creative/Art Director at various DTC and CPG brands may seem like a strange leap.

But to be honest, I've found that my background makes me uniquely capable at my work. From having a strong foundation in art history and storytelling to being comfortable around numbers and data, my collegiate background prepared me for the crazy world of DTC.

With over 5 years of experience working both agency-side and in-house at some of the top-performing DTC and CPG brands, I'm expert at designing for performance and conversion while maintaining brand aesthetics.

If you want to learn a little more about me and my story, check out my episode of You're Not Your ROAS on the Triple Whale Network!


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