• Direct wholistic product launch campaigns with a retail component
    (Chamberlain Coffee RTD Launch)

  • Design email campaigns, packaging, social ads, landing pages, OOH advertising, pop-ups, and more

  • Direct external freelance designers, photographers, and producers

2024 Black Cherry Capsule Collection

The 2024 Black Cherry Capsule Collection was fully designed by Selina with creative assets such as photography, email, and supporting web assets reviews and developed under her creative direction.

Items from the capsule collection sold out on the day of launch.

The collection was design in collaboration with Emma Chamberlain's creative vision.

Photography from Amber Asaly and Morten Bentzon.

Design support from Elizabeth Cohen and Kristin Dunmyre.

Miscellaneous top-performing email campaigns.